About Us

We are the latest version, grid based, framework oriented, flash free, experience type, non sleeping, news feeding, easy sharing, responsive thinking, fast learners and hard workers. We can deliver a gigabyte in a nanosecond.

We make great looking, easy using, content centric, google friendly, shape changing, fast loading, tailor made websites, Magento stores and Word Press masterpieces.

And of course we are a modern guys ;)

– a George Carlin inspired expression 

[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/1″ el_position=”first last”]


Our history

Identity Studio was founded in 2006 by Dimitar Dinev and Kamen Dinev in Sofia, Bulgaria. We already have over 6 years experience in contemporary advertising, graphic design and prepress services and an excelent knowledge of offset and digital printing process. Fast growing web industry lead us to new chalenges and we quickly start learning the digitial world. After a year of preparation we decide to establish our own web studio. The whole idea having our own studio was to offer excellent, reliable and most of all trusted services in web and graphic design at Bulgarian market. Helping our clients to have a great logos, corporate identity, print advertising and websites make us so happy every time. It’s worth every second we’ve spent on every project. We love what we do and want to do it for life.

We won a pitch for corporate identity for one of the biggest electric companies in Bulgaria only 3 months after we start and make every print materials for 5 years. After two years we were invited to participate in pitch for corporate website of TBI Rent a car, part of TBI Financial services in Bulgaria, which we won. Few months latter we provide graphic design and web services for all companies of TBI in Bulgaria. Now Identity Studio is a digital studio that provides full spectrum of web services – website design and development, apps development or any tailor made projects you’d need, SEO, social media marketing, online advertising with PPC optimization, combined with our expertise in the field of graphic design and creative concepts.


[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/3″ el_position=”first”]



  • Highly trained experts in all digital fields
  • Fast response times
  • Flexible pricing models
  • Deliver the right solutions for great profit and ROI
  • Great project management and accounting apps
  • Quick upscale for big projects
  • No excuses, support
  • Reliable long term partner
  • Google Engage for Agencies Partner

[/vc_column_text] [vc_column_text pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/3″]


Business areas

  • Financial Institutions
  • Insurance Companies
  • Retail Stores
  • Food & Beverages
  • Online media and web portals
  • Charity Organizations
  • eCommerce
  • Investment projects
  • Ecology
  • Tourism
  • Transport & Logistics
  • Attorneys

[/vc_column_text] [vc_column_text pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/3″ el_position=”last”]



  • 2009 – 3rd place in corporate website with TBI Rent a car
  • 2010 – finalist in tourism with Dimcho Kehaia guest house
  • 2011 – 2nd place in banks and finance with TBI Credit
  • 2011 – 2nd place in banks and finance with TBI Credit
  • 2011 – 2nd place in corporate website with TBI Credit
  • 2011 – 3rd place in corporate website with Kovas


A recipe for digital success

The 3 step concept

Our mission is to provide the business with the optimal solutions for its positive online reputation, good brand awareness and trust among it‘s clients and partners and the most important – sales growth. Using a wide range of techniques and strategies we can manage successfully the whole process of your online presence – from goals setting and strategy development to its full implementation. We can create your unique and usable website, promote it through all digital channels and turn it into your best seller. We believe that 100% quality is an achievable goal. We aim to work in a professional, timely manner and keep in mind future development opportunities and SEO rules for each web project. Most of our projects are hand coded in accordance to the highest requirements of modern web development. Fact that guarantees great flexibility and very good performance results.



We make hand coded, device independent, beautiful and usable responsive websites. We use the latest trends, technologies and web standards. We think about SEM, WPO, ROI and the future.



We’ll help you define your main goals and target audience. Develop the full strategy for reaching them online through SEO, web content creation and curation, online reputation management, social media engagement, e-mail marketing or CPC campaigns.



We aim to convert your visitors and leads into real clients. We do quality assurance, usability tests, detailed analytics and real time split tests, performance optimizations to ensure the best revenue and ROI.

No boundaries, No shapes – Content is the king

Since the responsive idea was born Identity Studio has gained knowledge and experience in responsive design implementation and development. We are constantly exploring and testing new tools and different platforms (Twitter Bootstrap, Foundation, Gantry), content management systems (WordPress, Joomla), plugins, widgets and extensions, typographic tips, icon usage in fonts, presenting content with HTML5, CSS3 and jQuery.

Web software – reliable, flexible, tailor made

We develop web apps and sfotware using the latest MVC practices. Integration of third party API’s and web services through XML, SOAP and WSDL also helps us extend the capabilities of the web software and give you a great freedom to extend your business fast.

Good partner = good growth

We are interested in working with our clients in a long and mutually beneficial way. We want to know as many details as possible for your business as it is an important factor through the road to success.


[button colour=”accent” type=”roundedarrow” size=”medium” link=”http://www.identity.bg/portfolio/” target=”_self” extra_class=”mr0″]Browse our work[/button] -or- [button colour=”accent” type=”roundedarrow” size=”medium” link=”http://www.identity.bg/start-project/” target=”_self” extra_class=”mr0″]Start a project[/button]

What our customers say

  • "After we take 3rd place with TBI Rent a car website identity studio was obvious choice to do our next project - Artcard. This was the first prepaid card with full custom design in Bulgaria and we were very ambitious about it. Identity start with us from scratch and made the logo, all event materials and press releases, the website public and back office parts and all the connections with 3rd party accounting systems. They helped us to give Artcard a jumpstart."
    Nelly Markova, PR Manager, TBI Credit | TBI Leasing | TBI Rent
  • "We are working with identity studio for a long time. Over the past 7 years of beneficial work we were repeatedly convinced in the absolute professionalism of their team. As a trusted partner they strictly fulfill our projects and the quality and performance have always been above our expectations. This is what we mean by reliable partner."
    Pavel Georgiev, Owner, Kostenkovci Creamery
  • "Identity made my web-site very quickly and efficiently. They were very creative, professional and attentive to my requests, making sure that I was completely satisfied with the final product. They promptly made adjustments with my input and I am very pleased with their efforts! Will definitely deal with them again and I highly recommend them. My web-site looks fantastic, thank you Identity!!!"
    Ivan Lambrev, photographer
  • "Our company always look for a partners capable of speed and flexibility. Identity studio are the right decision when you want the job to be made quick and professional. For all 5 projects that we made with them this isn't change. No matter what they did a great job every time."
    Plamen Stoyanov, Manager, Ecometal Engineering
  • "We need a professional and well organized team to help us with design and prepress tasks for our B2B magazine "MiFocus". As a international organization for certification in ISO standards we always want the highest quality and great organization of work process. Identity studio prove their professionalism, accuracy and project management in no time and with excellent results."
    Ivan Savov, Manager, Moody International
  • "I'd like to thank to identity studio, because their work improve a lot our company. After we finished our project for a new corporate identity and website, we are happy to say that our clients can feel our company the way we want. The trust is the most important for us and identity studio deserved to trust them. I'm confident in every digital challenge, because we have a great partner."
    Tsvetelina Lazarova, Key Account Manager, Kovas
  • "For our initiative in exchanging experience about migration problems in EU we need to make a logo and print materials. The team at identity studio did the logo, corporate identity and leaflets in no time. They kept all requirements in a very professional and creative manner. We're glad that we choose them for the job."
    Marian Vendrume, EU Twinning Project on Migration in Bulgaria
  • "When we decided to expand our business we look for a digital agency to help with our online presentation for 3 of our divisions. Identity studio made a perfect and a very creative websites for Plodex -  trading with production lines and machines for aluminum frames, Oldex which sell outdoor coatings and a Roof construction materials company. Identity are reliable and correct partner when it comes to digital field."
    Dobry Demirev, CEO, Weiss Profil
  • "I Can Too Foundation is extremely pleased with the work done by Identity. The website, which they've developed for the organization, has improved our image significantly. Their professionals are quick, dedicated and supportive. We highly recommend Identity to anyone who is looking for effective, intelligent and imaginative solutions."
    Nelly Radeva and Desi Eneva, I Can Too Foundation
  • "Identity studio are a professional, honest and reliable partner to our association. They understand what we need and are committed to every task we gave them. Identity studio is a experienced company with good internal structure and organization of work and has resources and professionalism required for quality service and fulfilling their obligations."
    Jeny Adarska, Association of Patients with Cancer Decease
  • "As a very dynamic investment company we want our partners to be capable of fast turnaround times and with a lot of experience in advertising and branding. Wi did the right choice and for two years of cooperation identity studio did a lot to present our construction projects and our company on the Bulgarian and Russian market. It's nice to have a partner like them."
    Stoyan Hristov, CEO, Vas Reserve
  • This Recommendation is to share our satisfaction and appreciation for the work and professionalism of Identity Studio, our official partner for online platform www.enterprise.bg and websites for mySuccess.bg business forums. Organization of work was excellent, keeping all terms of every detail and requirement described in the contract. The patience and creativity of the team contributed to the development of a professional project, for online B2B magazine Enterprise, and the websites of our business forums mySuccess, and led us many potential customers. Due to the fast turnaround, all questions and clarifications in the process instantly found an exact solution. We'll continue to rely on their work as our official partner for 2013/2014. I sincerely recommend Identity Studio, as a loyal partner you can rely on professional and creative work for every web project.
    Nadya Gogova, Marketing and advertising manager, Enterprise magazine
  • “Identity studio helped us to develop a web based software for our everyday operational tasks. We need a complete solution which can register, monitoring and reporting every vehicle in our company and make a personal task lists for our employees. The team did a great job organizing every piece of information and plan carefully UI/UX  and finally we got a perfect tool for our business.”
    Asen Atanasov, CEO, TBI Rent
  • "We start building the whole e-store concept with identity studio almost 2 years ago. I strongly recommend them as experienced professionals with passion for the latest and hottest digital trends. The team always gave me the greatest and most effective solutions and met my expectations."
    Eva Koleva, CEO, din.bg online store
  • We work with Identity Studio from 4 years. We build together 2 websites for Plastic Surgery and Rehabilitation centre. We are very impressed from team professionalism and personally from Dimitar Dinev. It's great to have trusted web partner and for us is always a pleasure to work with Identity. We recommend them to everyone who values his time and cared about precision in work.
    Vladimir Naumov, Financial director, Medical Centre for Plastic Surgery Dr. Nikolay Georgiev
  • "I work with identity studio almost 5 years now. One thing is certain about them - they always work hard to make our project great looking, usable and according to latest trends and requirements. I'm impressed from this young creatives work and recommend them with confidence."
    Kalin Grigorov, Manager, The cafe of Dimcho Kehaya
  • "I’ve had the pleasure of working with Dimitar and Kamen from Identity studio when we built the www.pounce.mobi website. They are super fast, super professional, very trustable and give excellent rates! I’m highly recommending."
    Avital Yachin, Founder&CEO, Pounce.
  • "I really like working with you guys, Fast turn around, communication is easy and on-going, you guys are online most of the time which is very useful. Quality of work is good, you understand the tasks we give and final output is fitting our desires. I’m satisfied with the work you guys are doing, this is why I have refereed you to my friends. Keep on the good work."
    Elay de Beer, CEO, Co. founder Berimbi Ltd.
[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/1″ el_position=”first last”]

Our team – Our treasure


[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/1″ el_position=”first last”]



[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/1″ el_position=”first last”]

Join the team

Great ideas need a great team

We‘re constantly looking for new talents in web design and development. Today dynamic internet environment and fast changing of standards, technologies and rules, set the high line for every modern webstudio. For every project we need a lot of diferent artists and a fast upscale is imortant for us.

Passion, experience, dynamic

If your are a passionate web artist or web developer we‘ll be pleased to hear a quick pick form you. Send us all info that you think will describe you and your work best at jointheteam {at} identity.bg


[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/1″ el_position=”first last”]

Our partners in this digital journey